Say goodbye to the Ford Taurus, Fiesta, Focus, and Fusion in North American Markets


Jul 31, 2017
In the 2018 Q1 earnings call, Ford made it clear they are doubling down on Trucks, SUVs and electric vehicles. The only 'car' that you'll see Ford producing is the Mustang and the Focus Active which is not your standard car as it's a crossover type.

By 2020, they project that 90% of their lineup will be comprised of trucks, utility and commercial vehicles.

"We are committed to taking the appropriate actions to drive profitable growth and maximize the returns of our business over the long term," Hackett said. "Where we can raise the returns of underperforming parts of our business by making them more fit, we will. If appropriate returns are not on the horizon, we will shift that capital to where we can play and win."